Grayson Smith; Print, Web, Production & Marketing

Education

The Art Institute of California :: Graphic Design San Francisco, CA 2003

Experience

  • Girl Scouts of Greater Los Angeles :: 8-2011 to 12-2011

    Marketing & Communications Specialist

    Reporting to the marketing manager, responsibilities include developing all council publications, online campaigns, printed materials, banners, patches, and signage creating fresh look and feel in addition to ensuring compliance with GSUSA brand image and graphic and quality control standards and guidelines. Provide expert advice on web culture, site usage, user experience and email marketing.

  • CyberDefender :: Los Angeles, CA 8-2010 to 7-2011

    Graphic Designer

    Duties and contributions include software design and optimization, iconography, direct marketing design strategy with banner, email, and landing page design resulting in increased conversions. Design and copy writing for campaigns for search engine, radio and TV platforms.

  • Genuine Scooters :: Chicago, IL 9-2007 to 6-2010

    In-House Graphic Designer

    Duties involve quarterly flier design and layout, catalog layout design, logo design, weekly email fliers, front end web design and production, product and packaging design, production photography, signage.

  • Ookla Net Metrics :: Chicago, IL 2006 to Current

    Contract Illustration & Design

    Worked with Art Director on custom iconography for various types of applications and data visualization. Assisted in design of rich interactive media for world class presentations such as SpeedTest.net and various license revisions of the Speedtest licensing engine.

  • PsPrint :: Emeryville, CA 8-2006 to 7-2007

    Graphic Designer

    Acted as sole point of contact for all customers through their entire custom print experience from design through pre-press. Editing existing customer work to ensure print readiness.

Proficient In

  • Brand Identity
  • Custom / Technical Illustration
  • Web Design
  • Web Production
  • Packaging
  • Pre-Press
  • Iconography
  • Email Campaign Direction
  • In-Line CSS
  • HTML/CSS3/jQuery
  • Wireframe / UX

Proficient With

  • Photoshop
  • Illustrator
  • InDesign
  • Dreamweaver
  • Acrobat PDF OptimizationType Management
  • All Popular Operating Systems
  • Email Delivery / Web CMS