You might think this is a boring place to work as a designer, but I disagree. It's a hell of a challenge, and I like challenges.
Blood is not sexy. It's not flashy. There aren't high-volume blogs dedicated to blood donation news like with video games, sports, gadgets or cars. Because of the lack of excitement from my peers, I've had an incredible opportunity to bring this organization up to speed with the rest of the world through our marketing efforts. And it's been a lot of work.
This January (2015), we launched our new identity and brand. We worked with Ardent Sage to design a new logo and name. After the new name "Bloodworks" was finalized I continued development of the brand, style guide and collateral for all marketing material - print and web.
Meeting patients who thank us for helping to save their lives is breathtaking and adds a spring to my step as soon as I get out of bed every Monday morning.
In 2014 the Puget Sound Blood Center annual report was used as a supplementary insert in the Puget Sound Business Journal as well as a regular annual report. I was responsible for the page layout, design and some photography in addition to directing photography.
Faces for Life is a dinner fundraising event for the Puget Sound Blood Center. It is the biggest fundraiser event for the blood center.
Because 2014 is the 70th anniversary of PSBC, the budget for this event is a little bit higher than normal, so we were able to embellish the material and other elements more than normal.
For me this meant incorporating things like foil, embossing, varnish and premium paper stock for the Save The Date, Invite and event program, along with a more robust landing page online.
2014 saw an increase of nearly 40% in fundraising compared to 2013 with only 20 more attendees.
For the site I used Twitters BootStrap, this was one of my first projects using a bootstrap package. After the learning curve of figuring out how to think the way they want people to think, I've become a big fan.
Company vehicles aren't just rolling business cards. Bloodmobiles are ambassadors for the blood donation experience. Thoroughly modern, sterile and clean inside (if a bit cramped) but we wanted the first impression to be approachable, bright and fun on the outside.
In addition to the bloodmobile PSBC has a fleet of vehicles delivering blood to hospitals around Western Washington and Northern Oregon