Grayson Smith

A Visual Designer based in Seattle, WA

I specialize in solving problems - digital and tangible. I accomplish this through strategy, branding, content production,
& visual communication.

Bloodworks Northwest

I've worked with this non-profit organization for the last 3 years starting on their 70th anniversary to elevate their rebranding and creative direction as they outgrew their old territory and name, expanding from the Puget Sound area down to Eugene, Oregon. With an emphasis on "keeping donations local" we created a fun, modern, and consistent strategy. I helped improve fundraising by over 40% with engaging messaging to empower their already enthusiastic donor base and staff, creating leverage against their nation-wide competitors.

And we won two Telly Awards in 2013.

BloodworksNW.org | Behance Gallery | View Case Study

bloodworks hero campaign
limited merchandising

Embrocation Cycling

Every Embrocation reader is an enthusiast who knows about suffering on the bike. Readers soak up meticulously-crafted editorial, limited edition merchandise collaborations and tightly curated social media. When the independently owned magazine asked me to help them take their branding, editorial and online experience the next level, I kept it simple: Consistent, bold, and minimal design that challenges and celebrates the fans, a great CMS that doesn’t require a staff of Engineers to update quickly from anywhere and exclusive products that can’t be found anywhere else.

Embro.cc | Behance Gallery

Until the Beat Stops

Amazon Exec by day, self published author by night. When Stella Mowen published her debut novel, she needed a visual identity and site to bring her story to life and support her nation-wide book tour. I quickly crafted an affordable and unique web presence, book jacket and polished, coherent social media and promotional messaging.

Until the Beat Stops | Behance Gallery

until the beat stops jacket
first hill give aways

The First Hill

The First Hill is a Seattle based non-profit that focuses on raising awareness and funds for charities by working with retailers, business owners, and community leaders. I created their bold identity, along with collateral, environment design, consulting and web design to help their cause.

The First Hill | Behance Gallery

Pigeon Road

Pigeon Road is an independent film production studio in Santa Monica, California. They needed an identity and tightly curated online portfolio to reflect the company's outlook on production and creativity. Just in time for a Vimeo Staff Pick and Upworthy Spotlight, they think I nailed it.

Pigeon Road

pigeon road logo
first hill buttons

Girl Scouts of
Greater Los Angeles

I worked with the Greater Los Angeles chapter of the Girl Scouts to reinvigorate their digital and print creative, including environmental design and promotional marketing for Girltopia, a yearly expo attended by over 12,000 girls to have fun, find adventure, speak their minds, and be inspired by cool workshops, performances, a fashion, special guest appearances and 150+ interactive exhibits.

Contact

Do you have a project that could use help? If you work for yourself, have a small in-house marketing team, publishing company, technology company, or are ready to take the next big step with your side-project, I'd like to work with you. I love working with specialists and craftspeople who make high quality tangible things that make the world a better place.

Sound good? Shoot me an email

More of my work can be found at
Behance | Instagram | Linkedin

More examples of what I love to do:
Proof of concepts. You’ve got a beautiful invention or side-project but are at a crossroads with how to brand and market yourself.

Helping your design team improve their skills. I have over 10 years experience working with in-house design and marketing teams for companies small, experiencing growing pains, and nation wide.

A Website or app where details matter matter as much as the broad strokes. Lets make something rad with a unique logo mark that keeps your competition up at night.

I also love Annual Reports, affordable package design, signage, collateral, high fidelity mini-sites, email campaigns, art direction, consulting and iconography.

I tend to say no when:
Budgets are unrealistic. As a freelancer I don’t charge an “Agency Fee” and I do consider myself very resourceful and fast, but I have to draw the line somewhere, even though I don’t like to say no.

You just need someone who knows PhotoShop. I am more than an extension of the arm, my experience brings a lot to the table, and I have the results to back up my professional opinions. When I do say no, it’s often followed by “But heres what I recommend...”