You might think this is a boring place to work as a designer, but I disagree. It's a hell of a challenge, and I like challenges.
Blood is not sexy. It's not flashy. There aren't high-volume blogs dedicated to blood donation news like with video games, sports, gadgets or cars. Because of the lack of excitement from my peers, I've had an incredible opportunity to bring this organization up to speed with the rest of the world through our marketing efforts. And it's been a lot of work.
This January (2015), we launched our new identity and brand. We worked with Ardent Sage to design a new logo and name. After the new name "Bloodworks" was finalized I continued development of the brand, style guide and collateral for all marketing material - print and web.
Meeting patients who thank us for helping to save their lives is breathtaking and adds a spring to my step as soon as I get out of bed every Monday morning.
In 2014 the Puget Sound Blood Center annual report was used as a supplementary insert in the Puget Sound Business Journal as well as a regular annual report. I was responsible for the page layout, design and some photography in addition to directing photography.
Company vehicles aren't just rolling business cards. Bloodmobiles are ambassadors for the blood donation experience. Thoroughly modern, sterile and clean inside (if a bit cramped) but we wanted the first impression to be approachable, bright and fun on the outside.
In addition to the bloodmobile PSBC has a fleet of vehicles delivering blood to hospitals around Western Washington and Northern Oregon
When Speedtest.net was founded by Ookla Net Metrics I was hired to create several iconography libraries for themed / licensed custom speed tests. If you're one of the millions of people every day who use Speedtest.net to test your internet connection, you've probably seen my work.